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steph.does.marketing

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Marketing Lead · Zurich, Switzerland

Turning complex, AI-driven products into stories people act on.

I'm Stephanie Vogler — a 360° marketing lead with 10+ years across B2B enterprise SaaS and consumer brands. I own positioning, messaging, brand, campaigns, launches, content and events end-to-end, and I build fast with an AI-native toolkit.

10+
Years in marketing
700+
Live event audience
B2B · SaaS
AI & enterprise focus
EN · DE
Native / Fluent

Positioning & storytelling

Product positioning and messaging that turns technical, AI-driven capability into differentiating narrative — then into content and campaigns that convert.

Launches & campaigns

Product launches, feature announcements and competitive campaigns backed by case studies, demo scripts, product videos and customer stories.

AI-native execution

Hands-on with Claude, ChatGPT and n8n for content and workflow automation; MailChimp, HubSpot, LinkedIn and paid social across Meta, LinkedIn & TikTok.

Career

Experience & craft

A decade of owning the full marketing stack — from enterprise SaaS positioning to 700-person live events.

Mar 2025 – Present

Marketing Lead

Squirro AG · B2B Enterprise SaaS (AI) · Zurich

Own positioning, messaging and storytelling for an AI-driven enterprise SaaS product, translating complex capabilities into compelling narratives and campaigns for international markets. Plan and execute campaigns, launches and content — case studies, demo & product content, videos — while maintaining brand consistency. Use AI tools daily to produce content, automate workflows and move fast; manage MailChimp/HubSpot, LinkedIn and paid social; lead event and webinar communications.

Feb 2024 – Present

Head of Marketing

TEDx Zurich · Zurich

Own brand, storytelling and content end-to-end for events of 700+ — producing videos and narratives, directing design and leading event communications.

Jul 2024 – Present

Head of Marketing, Partnerships & PR

Vintage Computer Festival · Zurich

Shape brand and messaging, run launches, campaigns and PR, and manage website and content with a hands-on, self-guided approach.

Sep 2023 – Feb 2024

Project Manager – IoT

Siemens Global HQ · Zug

Translated complex technical products into clear messaging and documentation and trained global teams, working cross-functionally across markets.

2012 – 2016

Brand Ambassador

Swarovski · New York, USA

Represented a global luxury brand, developing strong brand storytelling and consumer-narrative skills.

Ongoing

Freelance Marketing & Automation Consultant

Independent / Contract

Support B2B clients agency-side with content, campaigns and automated workflows in fast-paced, self-directed engagements.

Positioning & messagingBrand identityProduct launchesCase studiesDemo scriptsProduct videoCustomer storiesWeb copyWebinarsClaudeChatGPTn8nHubSpotMailChimpLinkedInMeta / TikTok adsGoogle AdsAdobe Creative SuiteFigma

BSc, International IT Management

HSLU · Lucerne, Switzerland

Technology and management foundation bridging product, engineering and go-to-market.

BA, Economics & Business

Queens College · USA

Additional study abroad at James Cook University (Singapore) and Dorset College (Ireland).

Selected work

Content & performance

The content I build — and how it performs. Case studies, demo & product video, customer stories and always-on social, measured on the metrics that move pipeline.

2.4M+
Content impressions
+38%
Avg. engagement lift
12
Launches & campaigns
4.1%
Avg. LinkedIn eng. rate
Engagement by content format
Indexed engagement rate · representative
Customer stories92
Demo / product video86
Case studies74
Thought leadership61
Webinars48
LinkedIn engagement growth
Monthly engagement index · representative
Engagement index
Narrative

Customer & case studies

Real-world impact stories that turn complex AI capabilities into proof — the highest-converting format in the mix.

Video

Demo & product film

Scripted demo and product videos that make technical products feel tangible for enterprise buyers.

Launch

Campaigns & announcements

End-to-end product launches and competitive campaigns, from positioning through to multi-channel rollout.

Social

Always-on LinkedIn

Consistent, brand-true LinkedIn presence and paid social across Meta, LinkedIn and TikTok.

Web

Website & in-product

Persuasive web copy and in-product communication, managed hands-on with design and freelancers.

Automation

AI workflows

Content and workflow automation built in n8n with Claude and ChatGPT to ship more, faster.

On stage & on the ground

In-person events

Owning brand, story and communications for live audiences — from the TEDx Zurich stage to corporate and community festivals.

700+
Audience
Head of Marketing

TEDx Zurich flagship event

Owned brand, storytelling and content end-to-end for a 700+ audience — directing design, producing speaker and event films, and leading all event communications across the campaign.

Talks
Speaker program
Speaker & content

TEDx Zurich talk series

Shaped the narrative and content around the TEDx Zurich speaker lineup — packaging each talk into stories, video and social moments that carried the ideas beyond the room.

VCF
Festival
Head of Marketing, Partnerships & PR

Vintage Computer Festival · Zurich

Led brand, messaging, partnerships and PR for the festival — running launches and campaigns, managing website and content, and driving press coverage end-to-end.

IoT
Global teams
Siemens Global HQ

Global enablement & training

Translated complex technical products into clear messaging and trained global teams across markets — cross-functional enablement at enterprise scale.

Webinar
B2B SaaS
Squirro AG

Webinars & professional events

Lead event and webinar communications for professional B2B audiences — from positioning and promotion through to on-the-day storytelling.

Want the full event list with dates, talk titles and outcomes? Get in touch →

Let's talk

Get in touch

Available for marketing leadership, freelance and consulting engagements — B2B SaaS, AI and brand storytelling.