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I'm Stephanie Vogler — a 360° marketing lead with 10+ years across B2B enterprise SaaS and consumer brands. I own positioning, messaging, brand, campaigns, launches, content and events end-to-end, and I build fast with an AI-native toolkit.
Product positioning and messaging that turns technical, AI-driven capability into differentiating narrative — then into content and campaigns that convert.
Product launches, feature announcements and competitive campaigns backed by case studies, demo scripts, product videos and customer stories.
Hands-on with Claude, ChatGPT and n8n for content and workflow automation; MailChimp, HubSpot, LinkedIn and paid social across Meta, LinkedIn & TikTok.
A decade of owning the full marketing stack — from enterprise SaaS positioning to 700-person live events.
Own positioning, messaging and storytelling for an AI-driven enterprise SaaS product, translating complex capabilities into compelling narratives and campaigns for international markets. Plan and execute campaigns, launches and content — case studies, demo & product content, videos — while maintaining brand consistency. Use AI tools daily to produce content, automate workflows and move fast; manage MailChimp/HubSpot, LinkedIn and paid social; lead event and webinar communications.
Own brand, storytelling and content end-to-end for events of 700+ — producing videos and narratives, directing design and leading event communications.
Shape brand and messaging, run launches, campaigns and PR, and manage website and content with a hands-on, self-guided approach.
Translated complex technical products into clear messaging and documentation and trained global teams, working cross-functionally across markets.
Represented a global luxury brand, developing strong brand storytelling and consumer-narrative skills.
Support B2B clients agency-side with content, campaigns and automated workflows in fast-paced, self-directed engagements.
Technology and management foundation bridging product, engineering and go-to-market.
Additional study abroad at James Cook University (Singapore) and Dorset College (Ireland).
The content I build — and how it performs. Case studies, demo & product video, customer stories and always-on social, measured on the metrics that move pipeline.
Real-world impact stories that turn complex AI capabilities into proof — the highest-converting format in the mix.
Scripted demo and product videos that make technical products feel tangible for enterprise buyers.
End-to-end product launches and competitive campaigns, from positioning through to multi-channel rollout.
Consistent, brand-true LinkedIn presence and paid social across Meta, LinkedIn and TikTok.
Persuasive web copy and in-product communication, managed hands-on with design and freelancers.
Content and workflow automation built in n8n with Claude and ChatGPT to ship more, faster.
Owning brand, story and communications for live audiences — from the TEDx Zurich stage to corporate and community festivals.
Owned brand, storytelling and content end-to-end for a 700+ audience — directing design, producing speaker and event films, and leading all event communications across the campaign.
Shaped the narrative and content around the TEDx Zurich speaker lineup — packaging each talk into stories, video and social moments that carried the ideas beyond the room.
Led brand, messaging, partnerships and PR for the festival — running launches and campaigns, managing website and content, and driving press coverage end-to-end.
Translated complex technical products into clear messaging and trained global teams across markets — cross-functional enablement at enterprise scale.
Lead event and webinar communications for professional B2B audiences — from positioning and promotion through to on-the-day storytelling.
Want the full event list with dates, talk titles and outcomes? Get in touch →
Available for marketing leadership, freelance and consulting engagements — B2B SaaS, AI and brand storytelling.